Slogans are strange things. Powerful, strange things.
They do a good job of summing up the joie de vivre of a moment, or a cultural attitude, or in the case of a local tragedy, a mood.
We’re all still reeling from the events of just one month ago, and “Boston Strong” still gets thrown around a lot, so that makes sense.
But there’s a difference between responsiveness to a community’s needs, and straight-up exploitation, and “Boston Strong” now leans really closely toward the latter.
Look, I get that people wanna help out and be supportive, I really get it. It’s just somewhat difficult to not become cynical about the motivation for so much Boston Strong swag.
And while I’m sure the official Boston Strong Sam Adams beer is delicious and the official Boston Strong Yankee Candle’s cinnamon/spice/tea aroma is delightful and it’s great that some portion of the money you spend on those products will end up with a charity eventually, it’s all just a bit, uh, intense. Especially when some companies try to trademark the phrase “Boston Strong” regardless if they have charitable intentions or not.
Besides, while The One Fund (which actually is a charity that actually raises money for bombing victims and their families) is successful at fundraising, apparently other charitable organizations are feeling the pinch.
I’m not sure what it suggests, but The One Fund doesn’t use the phrase “Boston Strong” on its website, for what it’s worth.
Also: Didn’t know about it until after the comic was done — there’s a Boston Strong Coffee, too.
EDIT: The Brookline TAB.